Introduction to SEO
The most important element of search engine optimisation (SEO) that you need to know is how keywords work. Just like you can’t build a skyscraper without concrete and steel rebar, you can’t optimise your search engine without keywords! When a search engine directs an Internet user to your website, the first thing it does is to test whether or not you’ve used certain keywords. That’s why it is imperative that you choose your keywords wisely when optimising your website. So let’s explore how to do this.